Fax Broadcasting1214588
'Fax broadcast' is one of my favorite marketing strategies. Particularly when you are marketing to businesses.
Fax Broadcasting is sending out a fax to your target market - all at the same time. Therefore the word 'broadcast'.
So if you have 10 or 100,00 individuals on your database, you can use fax broadcasting to send them the exact same message within seconds of each other.
Fax Broadcasting Benefits
Fax Broadcasting is relatively cheap. Depending on the fax, the fax software, fax service and the fax server you use.
Fax Broadcasting is also very fast to implement and gets outcomes.
If I am performing a flyer or brochure it'll take a week or so to get printed, sorted and then another week to get distributed. Whereas, if I'm broadcasting a fax, all I have to do is have the message completed on my computer. You don't even need to print it out! So I just e-mail the message to the fax service and get them to send it out. Thus you can save around two weeks in time, and a entire lot of money by faxing compared to mailing.
You could broadcast your fax yourself or outsource.
For my fax broadcasting, I outsource my faxing to a fax company.
They take my marketing piece and then broadcast it out to the database that I provide them with.
If you are broadcasting your fax to companies, try and fax them in the morning or mid afternoon. I've found them to be the optimal occasions. In reality, in my fax broadcasting marketing package I'll tell you the particular occasions and days for very best outcomes.
As soon as your fax goes out, you will find that within seconds of reaching your market, your phone will ring, or your web site will get hits.
Fax broadcasting is a fairly thrilling technique to experience if you have your marketing message right.
However, like anything, fax broadcasting may not work when you do it. So be ready for a little bit of trial and error to get the results you want from fax broadcasting.
