Podcast Guidelines For Business4427505
With podcasting entering the mainstream and podcast production tools becoming so simple to come by, it is all-natural for people to start speaking about their companies in their podcasts. With out clear podcast guidelines, you may find yourself accidentally offending important clients or providing away company secrets. At the same time, smart companies understand that podcasting crucial information and insight to clients and clients is an efficient way to develop business.
IBM set a positive example for the business community in 2005 when it posted official podcast guidelines for its employees. IBM emphasized the methods that its employees could use podcasts to learn about new technology whilst spreading the news about innovations at their organization. From the standpoint of becoming a accountable corporate citizen, IBM recommends that its workers participate actively in the podcasting communities, within the parameters of their podcast recommendations.
First, IBM reminds its workers not to divulge any confidential material. While that podcast guideline sounds like it should go with out saying, workers working on secret and sensitive projects for lengthy periods of time may inadvertently let slip a key piece of data. Obviously, any breach of safety could place IBM and its clients, which consist of the Federal Government, at serious danger. Consequently, in its podcast recommendations, IBM reminds workers to treat podcasts like any conversation that they may have about the company outside company walls.
Second, IBM encourages employees in its podcast recommendations to review the way in which they present information. IBM specifically recommends that podcasting employees develop original voices, while stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast recommendations also advise podcasters to believe about whether the material they want to present would make for an enjoyable podcast. Lengthy lists of data, for instance, would be much better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.
Lastly, IBM's podcast guidelines raise the bar for podcast producers by encouraging high production value whilst placing podcasts on the same level as other media requests. IBM requests that employees treat requests to seem on other people's podcasts as the exact same as requests for interviews on television or radio stations. Podcast recommendations at IBM suggest advising communications managers about external podcast appearances, so employees can get clear guidance on what to say and how to say it.
