What Will Panda and Penguin Offer in 2015?4686657
Did you know that Panda and Penguin do not run on your website continually? Did you know that you might be penalized one day, but not 2 weeks later? Search engine specialists run these algorithms manually, according to John Mueller: “Both of these algorithms (Panda and Penguin) currently do not update data on a regular basis. We need to run the update.” Webmasters complain that this brings Google’s transparency into question. The truth is, the algorithms are Google’s product. This gives them the right to determine how they rank websites. If Google doesn’t give consumers what they want, they will go elsewhere and take their money with them.
However, Google is bouncing back and forth, changing the search environment, and making life almost impossible for small businesses.
The latest objective was brought to light by Search Engine Land founding editor Danny Sullivan, who documents Google’s “flip-flopping” on messaging about Panda and Penguin.
“Google has suggested that having to wait months between Panda and Penguin updates would be a thing of the past, since these were supposed to be happening on an ongoing basis now,” he writes. “But the company flip-flopped about this last week. Both still work on a periodic basis, with months elapsing between updates.”
The fact that Google runs the algorithms randomly makes it almost impossible to determine whether a website is ‘on the right track’. This is where an internet marketing firm, with a strong SEO team, can help your business succeed online. Last December Google admitted that they were still rolling out the latest big update, as Penguin was shifting into more updates. Combine this with the “Drunk” Penguin update that caused the holiday fiasco that year. Business owners were lost. What did Google do? Did Google penalize ‘thin’ sites that lack content? Or was the update designed to penalize websites with too few words on a webpage?
What will happen, 4 Months Later: Mobile Update April 21, 2015
Google is bringing out another major update on April 21, 2015. Starting last February, Google used their Webmaster Tools to issue warnings to websites that ‘failed’ the new mobile guidelines.
Mobile search continues to grow through 2015. The number of shoppers using mobile devices to make purchases continues to spike. The importance of making sure the consumer trend continues to drive ecommerce spending is Google’s only concern.
To achieve this Google needs to make sure the websites at the top of the mobile search satisfy consumer demands. However, this new algorithm does not take into account any of Panda or Penguin’s guidelines. So it leaves many Do-It-Yourself small business owners spinning, trying to determine what needs to be done to keep their websites at the top of Google’s search engine.
Even the Tweet-o-sphere is leaving everyone behind and confused. One thing that SEO analysts are warning small business owners is that short-term losses lead to long-term gains. Don’t take too narrow a look at the numbers. Focus on consumers, and market to them – not Google.
Webmaster for Hire is an international web design and internet marketing company dedicated to providing tailor-made service packages and relevant information to small and medium-sized businesses. For more information on how they might be able to help you optimize your website, please visit http://www.webmasterforhire.us/.
