Fax Broadcasting185958
'Fax broadcast' is one of my preferred marketing strategies. Especially when you are marketing to companies.
Fax Broadcasting is sending out a fax to your target market - all at the exact same time. Hence the word 'broadcast'.
So if you have 10 or 100,00 people on your database, you can use fax broadcasting to send them the same message inside seconds of each other.
Fax Broadcasting Advantages
Fax Broadcasting is relatively inexpensive. Based on the fax, the fax software, fax service and the fax server you use.
Fax Broadcasting is also extremely quick to implement and gets results.
If I am performing a flyer or brochure it'll take a week or so to get printed, sorted and then an additional week to get distributed. Whereas, if I am broadcasting a fax, all I have to do is have the message completed on my pc. You do not even need to print it out! So I just e-mail the message to the fax service and get them to send it out. Thus you can save around two weeks in time, and a entire lot of money by faxing compared to mailing.
You could broadcast your fax yourself or outsource.
For my fax broadcasting, I outsource my faxing to a fax company.
They take my marketing piece and then broadcast it out to the database that I provide them with.
If you are broadcasting your fax to companies, try and fax them in the morning or mid afternoon. I've found them to be the optimal times. In fact, in my fax broadcasting marketing package I'll tell you the specific occasions and days for very best outcomes.
Once your fax goes out, you will find that within seconds of reaching your market, your phone will ring, or your web site will get hits.
Fax broadcasting is a fairly exciting technique to encounter if you have your marketing message correct.
However, like something, fax broadcasting might not work when you do it. So be prepared for a little bit of trial and error to get the results you want from fax broadcasting.
