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The rate at which data is becoming created and consumed is incredible to an extent that knows no limit. This data is becoming produced and consumed each by customers as nicely as companies. Data is created every second from every corner of the globe. According to a survey, the volume of the world's data doubles every eighteen months. This huge amount of data is referred to as Big Data in technical terms and offers fantastic challenges and opportunities to the companies globally.

These heaps of data are so enormous that businesses are overwhelmed by the quantity of data but are nonetheless not satisfied. The urge to collect and make use of the data arises from the tremendous possible of converting opportunities into success stories as big data carries larger rewards if used properly. To have the desired influence, businesses need to alter their viewpoint and instead of treating data as a business by-product, it should be regarded as as an asset.

Global surveys reveal that actually the quantity of data is too large for most of the organizations to deal with. The competitors is as well harsh to spare the weak ones in the race and operating on irrelevant data may prove disastrous and time wasting for the companies. Therefore the require arises not just to collect the big data but to collect relevant big data and use it wisely for positive outcomes. Hunting for correct type of data in the correct time is like searching for a pearl in the sea. According to executives, the IT infrastructure in most of the instances is nonetheless below developed to handle such loads of data. This results in strain on the IT infrastructure and also poses threat to the data safety. The concept is to overcome all these challenges and tap on the opportunities as and when they emerge.

Big Data is very helpful in taking strategic choices as they offer enhanced forecasting measures and reduce the danger & probability factor. Moreover data is becoming important for most of the industries to operate and acquire a competitive advantage. Sectors like finance are becoming somewhat dependent on data. Moreover, regardless of of the challenges of the enormous amount of data incoming, reports are that executives demand much more sources of data that as well at even faster rates.

All businesses aim at earning profits by providing customer satisfaction which can be accomplished by understanding the customer expectations. So, basically this quest of big data is really an try to acquire knowledge about customer tastes and preferences. The perception of the right requirements, wants and desires of the customers is the first step towards maintaining a healthy customer relationship. With fantastic power comes fantastic responsibility and so with big data comes bigger challenges. Nearly all the industries are investing in securing their data.

Regardless of the onslaught of big data, enterprises have a feeling of dissatisfaction with the data they have. There is a large scale discontent with the tools and mechanisms to filter the irrelevant data which is completely useless to them. Many even admit suffering adverse effects or taking erroneous choices due to inappropriate or outdated data.

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